Germany’s events market, like many destinations, plummeted in 2020: The number of face-to-face events and attendees fell by 70% and 86% respectively, the EventBarometer found, while the share of international attendees was at 2.4% last year in comparison to 10% in 2019.

Hybrid events continue to be the trend

The trend toward hybrid and spatially distributed events will continue to grow from the current situation, predicts the Meeting and Event Barometer based on its study results. People will return to face-to-face events, but in many cases they will be extended virtually, allowing them to tap into larger communities.